"The key to our success is good people,
and we have the best in the business."


Our founder, Alfredo Lunardi was born in Lucca, Italy. In 1950, at the age of 20, he left his native Italy to settle in San Francisco. By 1953, Alfredo acquired a local San Francisco market called "Mother's Market," located at 23rd and Irving Street. From that simple beginning, Alfredo, with help of his sons Ralph and Paul, eventually opened 8 locations in the Bay area.

"The key to our success is good people, and we have the best in the business," explained
Alfredo proudly. “When customers walk into Lunardi's, it's as if they are walking into our home. You can feel the warmth between our employees and our customers."

If focusing on personal service is one element of Alfredo's success, maintaining the best
quality is the other. We have retained this philosophy from when he hand-selected every
piece of produce at the wholesale markets, at 1 a.m. every morning. As he illustrated so
often, "We can explain our prices, but we don't ever want to have to justify our quality."

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